In his truTV comedy series ‘Billy on the Street’ comedian Billy Eichner hits the streets of New York City to gauge people’s reactions to the news that Seth Rogen has passed away.

The rub is that Seth Rogen is standing right next to them, albeit in disguise as a cameraman. The idea is that Rogen gets to see how people will react to his death. But it doesn’t quite pan out like that, because many people have no idea who Seth Rogen even is.