Each week the Apprentice contestants, a bunch of shuffling, preening, f-tards slither into Sith Lord Sugar’s mock-office to bitch and whine and back stab about who was the most incompetent mongoloid in the show that week.

But those cunning TV execs knew we’d all hate the ego-crazed contestants and we’d get off on remarking on how stupid they are, even if we thought we watched it through the mocking veil of irony. Those evil bastards.